About Us

The House of REK

A Study in Intentional Beauty

At REK Cosmetics, we believe that true luxury isn't found in the loudest trends — it's found in the quietest details. We were founded for the discerning individual who expects more from their beauty ritual: more elegance, more performance, and more integrity.

As a boutique, LGBTQ+ owned beauty house, we move at our own pace. We are not guided by viral cycles or mass-production quotas. We are guided by the craft.

A Message From the Founder

I founded REK Cosmetics because I was tired of the loudness of the beauty industry — the fleeting trends, the harsh ingredients, the compromise between performance and skin health.

I wanted to create a house that stood for something more intentional. For us, luxury isn't about a price tag or a logo. It's about the confidence that comes from a perfectly formulated pigment and the peace of mind that comes from clean, ethical ingredients.

REK is my love letter to those who appreciate the finer details — and the beauty of being truly seen.

— Ryan Knowles, Founder

Our Philosophy: Sophisticated Clean

We don't believe you should ever have to choose between high-impact artistry and skin health. Our Sophisticated Clean standard ensures that every velvety lipstick, precision liner, and radiant pigment is formulated without harsh additives or mass-market shortcuts.

Every ingredient earns its place — chosen for performance, skin compatibility, and clean standards. No fillers. No compromise. From nourishing lip oils to hydrating serums, REK products are designed to feel as good as they look.

Always Vegan. Forever Cruelty-Free.

Every REK formula is 100% vegan — free from animal-derived ingredients — and never tested on animals at any stage of development. This isn't a trend for us. It's a non-negotiable foundation that every product is built on.

When you choose REK, you're choosing beauty that's as conscious as it is luxurious.

Inclusive Shades, By Design

Inclusivity at REK isn't a marketing checkbox — it's a design principle. Our shade ranges are developed from the ground up to flatter the full spectrum of skin tones, from the deepest espressos to the lightest nudes. Every launch is tested across diverse complexions before it reaches you.

Universal elegance. Sophisticated shades designed to elevate every identity.

The REK Standard

  • Artisanal Quality
    Small-batch focus with world-class results.
  • Skin-First Formulas
    Clean ingredients that nourish while they transform.
  • Universal Elegance
    Shades designed to elevate every identity, every complexion.
  • Ethical Always
    100% vegan, cruelty-free, and LGBTQ+ owned — from day one.

Thank you for being part of the REK community. Every purchase supports a brand building beauty differently — one shade, one formula, one conscious choice at a time.